# Diversity Transforms Engagement

Scale Social captures customer transformations and creator collaborations, turning them into creative that builds trust and drives conversion.

### Your Real Customers Are Your Best Creators

Beauty audiences trust real results over brand claims. The before-and-after, the honest review, the real transformation — these drive purchase decisions. Scale Social builds the infrastructure to capture those moments from real customers and creators, clear the rights, and deploy them where beauty audiences discover and buy.

Built for Beauty

## Real Results. Real Purchase Decisions

### Creator Capture

Our programs source content from creator collaborations and organic consumer UGC, giving your brand a continuous supply of real results across every product and skin type.

### Peer Trust

Beauty audiences trust peer content over brand content. Real customer results drive higher engagement, lower CPA, and stronger conversion than anything produced in a studio.

### AI Scoring

Every piece is scored for predicted performance before deployment. The content most likely to convert gets the budget. Spend stops going to creative that doesn't convert.

### Full Funnel

From discovery to purchase, real content drives sales at every stage. Scale Social deploys across Meta, TikTok, and every channel beauty audiences use to find and buy.

OUR PROCESS

## How It Works

1

**CAPTURE**  
### Source Real Moments  
From first use to long-term results, we source content at every stage of the customer experience. Our programs source content from influencer collaborations, multi-channel creator content, and organic consumer UGC, leveraging each source based on your objectives and success measures.

2

**CURATE**  
### Filter and Score  
Our AI engine reviews every piece for brand safety, guideline adherence, and quality, then scores all approved content for predicted performance before a single asset is deployed.

3

**PRODUCE**  
### Deploy Ready Assets  
Raw UGC is transformed into polished, placement-ready short-form video assets optimized for each platform, fully licensed, performance-scored, and ready to run across paid and organic.

## Diversify Your Creative

Tell us your products and audience and we'll design a UGC program around your customers and conversion objectives.